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Jersey Gardens MANDEE hosts Exclusive Retail Launch

MANDEE HOSTS EXCLUSIVE RETAIL LAUNCH

OF JERSEY SHORE STAR SAMMI ‘SWEETHEART’

FRAGRANCE, “DANGEROUS”

Mandee Invites Shoppers to Meet Sammi

at its Jersey Gardens Store

on Saturday, April 2

For Immediate Release:

March 30, 2011 – MTV’s “Jersey Shore” star Sammi ‘Sweetheart’ will make a personal appearance at Mandee’s Jersey Gardens store to launch her new “Dangerous” fragrance on Saturday, April 2, from 2-4 p.m., 651 Kapkowski Road, Elizabeth, NJ (upper floor near the Food Court and Cohoes), 908-353-4932, www.mandee.com.

Mandee is the first and only brick-and-mortar retailer to carry “Dangerous,” and the store is offering a special deal for Sammi fans. Buy the “Dangerous” fragrance package for $24.99 (1.7ml perfume spray, plus exclusive tank top!), then meet Sammi for an autograph.

(NOTE:  Customers who spend at least $24.99 on ANY purchase in the store during the event, will have access to Sammi for an autograph. Just show your receipt.  The “Dangerous” fragrance alone will be sold for $19.99 following the event in all Mandee stores and online at www.mandee.com).

To add to the fun, fabulous afternoon, a live DJ will rock the house, and the entire event will be videotaped for Mandee’s YouTube page. (Get ready for your close-ups!)

Sammi Sweetheart’s “Dangerous” fragrance has been described as “dangerously sweet…just like Sammi.”  It is a sexy, exciting sweet-floral scent with hints of Mandarin, Almond, Jasmine, Honeysuckle, Vanilla and Brown Sugar.

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For more information, or to set up a phone interview with Sammi Sweetheart, see press contact below.

Press contact:

Linda Mann

MANN MEDIA, INC.

212-675-0100

linda@PRdivas.com

Contact:
Linda Mann
Mann Media, Inc
212-675-0100
linda@PRdivas.com

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