News & Press Releases
Jersey Gardens presents Magic Snow!
JERSEY GARDENS PRESENTS MAGIC SNOW!
On Friday, November 24, Jersey Gardens will officially present a unique holiday shopping experience—MagicSnow! Center Court will be transformed into a winter wonderland as snow falls for ten minutes over Santa’s Garden at 7pm.
Snow falls nightly through Christmas Eve. Local school groups will be adding to the experience with performances. Shoppers will enjoy the magic of the season nightly from November 24 – December 24 at 7pm. Don’t miss this exclusive event—it won’t be seen anywhere else in New Jersey!
Lifelike snowflakes will fall from the atrium´s 60-foot ceiling and dissolve on contact in an illusion developed by Los Angeles-based MagicSnow. For New Jersey residents who are used to winter snow, this is still quite a treat. “Shoppers can actually enjoy the snow in a comfortable, warm environment without worrying about shoveling or driving! This is the best snowfall that most of us in New Jersey will ever experience!” Shoppers will be able to stand in the middle of the 10-minute blizzard as it fills Center Court. MagicSnow is 90% water and is a biodegradable, nontoxic, nonstaining, eco-friendly snowflake.
Jersey Gardens will also debut a new look for its Santa set this year, with hanging snowflakes and illuminated reindeer.
To schedule a live broadcast or on-site camera, please call the marketing department at 908-436-3005, ext. 202. Special “performances” can be scheduled for the morning of Black Friday to coincide with live broadcasts.
About MagicSnow
MagicSnow creates the illusion of a realistic large-scale snowfall in any environment. After wowing audiences with a “snowfall” illusion in his own theatrical snow, magician Adam Williams sought to develop a system to create large-scale indoor/outdoor snow features for special events and shopping centers. In 1995, Williams engineered his first indoor snowstorm at a shopping mall in his hometown of Cleveland, Ohio. Williams retired the magic act, moved to Hollywood and founded MagicSnow Systems.
Contact:
Crystal Stell
Jersey Gardens
908-436-3005
cstell@glimcher.com
